Healthcare communications is one of the hardest in India. It requires a right balance of sensitivity, deep industry knowledge and the ability to understand trends and strong media connects.
Read on how we helped build the reputation of Rainbow Children's Hospital in Delhi.
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For over a decade, Rainbow Children's Hospital, headquartered in Hyderabad, Telangana, has been the only pan-India hospital chain offering multi-speciality pediatric and OB/GYN services. The company launched Rosewalk Hospital in Delhi - a luxurious maternity hospital, offering cutting-edge technology and unmatched care for mothers-to-be. The company's second unit, Madhukar Rainbow Children's Hospital in Malviya Nagar, Delhi, included newborn and pediatric intensive care, pediatric multi-speciality services and pediatric quaternary care (including multi-organ transplants).
We were engaged to create awareness of both the hospitals, and manage their reputations.
Over a period of one year, we helped increase positive sentiment about the brand by 32%, and the coverages reached over 90M.
Download the full case study for an in-depth look at how we did it and the impact. ???????
