PCG Blog

When the whole world was locked away, many startups asked themselves how to reach their audiences? Suddenly, digital marketing was the way to go. But when the customer is distracted, stressed and doesn’t really want to be sold anything, how do you continue the conversation? How do you convince them about your credibility?

The world has seen a drastic shift in marketing methods over the last few months. The COVID-19 lockdown has made us question our approaches towards everything — including marketing. As many brands begin to venture into the world of PR, they are faced with critical questions on the direction to choose.

It always the right time to start PR. You are, after all, taking control of your story. And someone once said, if you do not tell your story, someone else will.

But there are a few critical questions to ask yourself before delving into this territory.

1. Is your product ready?
   Once you start talking about yourself, people will notice you. They want to know more about you. Are you ready for attention? Is your product ready for attention?
2. Who Do You Think Your Audience Is?
   Who do you want to talk to in the campaign? Some startups focus solely on their customers, while others want to catch the attention of investors. While some want to create brand awareness among all stakeholders. Define your audience. It will help you define the budget as well.
3. What is the story?
   PR is about taking control of your story. But what is the story you want to tell? Do you want talk about your initial journey? Or do you want to address why you exist — what’s the gap you are filling? Or perhaps you want to talk about your future.
4. What is the budget you can assign?
   Decide a budget well in advance and stick to it. Consider PR as essential as your core team. Startups that started talking early and consistently have helped gain a stronger foothold in the market. I don’t need to name them. You know them.