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The year 2020 began with hopes, aspirations, holiday plans, dreams of exploring new and exotic places and ticking off one more ‘to-do’ from your bucket list. Little did we anticipate what lay ahead — lock-downs, masks, sanitizers, work from home, confinements of homes/hostels, v
Insights, questions and more from the PCG team
We’ve witnessed the explosion of influencer marketing in recent years. With the growing popularity and accessibility of social media platforms influencer marketing is now an attractive approach for companies looking to reach their target audience and raise their brand image. How well does influencer marketing work?
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AI (Artificial intelligence) has been the buzzword across industries for a couple of years now. We see new posts every day on how it is making several jobs redundant. While that is a completely different conversation, today, let’s explore how we can use AI to improve your PR campaigns.
In the 21st century, communications professionals would agree on the importance of data for running their business and building a competitive edge. Data is said to be so invaluable that it is expected to outlast the systems that create it. Similarly, KPIs or Key Performance Indicators put into data are one of the most important measures/ metrics for a PR professional to measure outcomes of any PR campaign or activity they do for a client or a brand.
In 2024's dynamic PR landscape, success hinges on crafting a winning communications strategy for your product launch. With evolving technology and social media algorithms, the opportunities and challenges are more complex than ever. Dive into this comprehensive guide and discover how PCG can help you achieve your communication goals. Visit www.pcg-ww.com for more information and expertise.
The land of social media can be confusing. So many platforms, so many decisions. Everyone has at least 4 social media accounts and they all talk about content but no one really knows what works. Well, merely having a social media account does not make you an expert. Well, we are simplifying the process. Here is a simple guide to getting you started on your social media journey for your business. If you still find it complicated, just drop us a line and we'll sort you out
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Micro-influencers, everyday individuals with significant social media followings, are revolutionizing brand marketing. Their authenticity, relatability, and niche expertise make them ideal for connecting with specific audiences. Read on to know how brands can leverage such micro-influencers.
You’ve got the company started. You’ve got that initial audience. Your app is getting great reviews. You’ve done some social media ads but now you are wondering how else do you market yourself? Do you do more ads or should you consider PR? Is PR even worth it? When should a startup look at PR?
According to a Clutch survey, 68 percent of respondents said PR helped businesses achieve their objectives. The survey also found 64% of respondents believed PR was more effective than advertising. Startups need a good PR strategy to build relationships with customers, investors, and partners. However, limited budgets and resources mean entrepreneurs must consider the best time to engage a PR agency for maximum ROI. The blog provides tips and advice for startups at different stages, helping them determine when to onboard a PR agency.
The world has seen a drastic shift in marketing methods over the last few months. The COVID-19 lockdown has made us question our approaches towards everything — including marketing. As many brands begin to venture into the world of PR, they are faced with critical questions on the direction to choose.
As we move into the world of COVID-19 and social distancing, brands have to reconsider their marketing strategies. The world has definitely changed, with perceptions and audience mindsets seeing a rapid shift. Communicating with your audience is more crucial now than ever to stay connected to your audience. What you say, when you say it, how you say it and why you think it needs to be said is what establishes your brand’s reputation and perception.
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