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The Background:
Rainbow Children's Hospital, one of India's largest and oldest maternity and paediatric hospital chains, required PR & Influencer Marketing support for its Delhi Units. The company had 2 unique units in Delhi:
The company required help with building their reputation in the Delhi region - a core market.
Our Approach:
We needed to create interest about Rosewalk Hospital and bring it to the forefront among relevant audiences in Delhi. We focused primarily on South Delhi and Gurgaon for this brand - and deployed an integrated campaign over a period of one year. We utilised organic media stories, as well as influencers to highlight the features of the most luxurious maternity hospital in India.
The Impact:
Over a period of one year, we generated over 500 organic mentions about the brand, which led to Positive Sentiment Increase by 32%
Want to know more on how we did it?
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