The Background: 

A startup, backed by noted healthcare groups and leading professionals, Medpho needed to build awareness about the company and its offerings - connecting doctors and patients with the ease of a call.

The company, which started its journey in the post-COVID world, wanted to provide hassle-free, accessible, and affordable healthcare facilities such as teleconsultation services, diagnostics, online pharmacies, etc., to everyone across the country. 

Target Audience: 

As an early-stage startup, it was critical for the company to gain attention from investors, potential customers, as well as doctors and hospitals.

Our Solution:

Our initial stories were data-driven and focused on how teleconsulting could help make quality medical care accessible to rural areas. We used anecdotal stories to further highlight this key message. 

Additionally, we deployed press releases to communicate expansion stories, which were further amplified by exclusive interviews with publications like The Economic Times and Hindu Business Line. 

Stories on the use case and impact were also initiated in various regional media that helped regional the user base directly, helping customer acquisition. 

Impact: 

• An 86% key message pull-through across all stories created

• Medpho was recognised Among “Siliconindia Startup City 10 best Medtech Startups”

• The Founder, Shashank Saini, was recognised in “BW Healthworld 40 Under 40”