About The Company: Altem is one of the earliest companies in India offering 3D Printing solutions. The company was the strategic vision partner for Asia-Pacific & Japan to Stratasys, the global leader in the 3D Printer segment.
The Challenge: 3D-Printing is a massive trend in today’s world - across industries. In 2013, in India, however, this was a novel concept, regarded as fascinating but also not viable by most MSMEs in India. Altem was one of the pioneers of 3D-Printing Solutions in the Indian market. The company found it challenging to market their solutions since most companies in India were not aware of the potential of 3D-Printing and had several misconceptions about the applications and use-cases of this technology and its costs.
Our Strategy: Pepper devised a multi-pronged approach based on the P4P model aiming at educating audiences about the benefits of 3D-Printing, creating awareness about the company and establishing them as a thought leade
r in the segment.
As a part of on-ground activation campaigns, Pepper and Altem created a 6-foot 3D-Printed Ashtavinayaka Installation that was open to the public at a prominent location in Bengaluru - the Technology hub of the country.
Over a period of 15 days, over 5 lakh people ranging from journalists, entrepreneurs, students among others, visited the installation and learnt first-hand about the technology from Altem’s experts. This was also the first piece of news on 3D-Printing originating from India that was covered internationally.
The PR strategy involved creating awareness about the technology of 3D-printing across various industries - aerospace, manufacturing, automotive, fashion, medical, architecture etc. Pepper created use-cases for the technology and demo sessions for the journalists. The PR strategy resulted in over 500 news articles with an ROI of 10,800%, firmly establishing Altem Technologies as one of the foremost thought leaders in the 3D-Printing Industry.
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