A highly trusted brand in the healthcare industry in Karnataka, SPARSH Hospital was primarily known as an ‘ortho-speciality’ hospital. The company was expanding its offerings and wanted to be repositioned as a ‘multi-speciality hospital’ in the region.
We commenced our campaign with a press conference to announce the launch of the new divisions. The event also involved an extensive walk through of the various facilities and the new technologies that were being incorporated at the hospital.
Over the next few months, we also created various touch points via interviews, contributor articles, FAM trips to the various units and other interactions.
Since the hospital was known for its special patient care approach, we initiated exclusive media consultations wherein journalists got to meet and interact with doctors as well as other hospital personnel.
TV Channel Bytes: The spokespeople from the hospital contributed to various city-based awareness stories, health topics and participated in panel discussions
Case Studies: The expertise of the hospital was showcased through case studies - cases that required a high-level of skill and technology
Press Conferences were also streamed LIVE to audiences across social media platforms, enabling a higher reach
Sparsh Awards: To coincide with the launch of Sparsh’s unique sports medicine centre - Sportho - we ideated and executed a special program to felicitate the legacy sports people from Bengaluru under the programme “Sportho Excellence Awards”. Mr. Jude Felix, former captain of the Indian Hockey team and Olympian; Mr. Samim Rizvi, Ultra-Endurance Cycling Champion and Mr. Sharath Gayakwad, Paralympic Swimmer were felicitated by Dr. Sharan Patil, eminent philanthropist, orthopaedic surgeon, Chairman and Founder of SPARSH Hospital.
Over 500 coverages per year were generated, with an annual ROI of over 650%
Organic mentions increased by 279% in a period of one year
Share of voice increased to 40%
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