Micro-influencers, everyday individuals with significant social media followings, are revolutionizing brand marketing. Their authenticity, relatability, and niche expertise make them ideal for connecting with specific audiences. Read on to know how brands can leverage such micro-influencers.
We’ve witnessed the explosion of influencer marketing in recent years. With the growing popularity and accessibility of social media platforms influencer marketing is now an attractive approach for companies looking to reach their target audience and raise their brand image. How well does influencer marketing work?